Which is the toughest thing about being a writer?
The answer is writing itself.
Let’s go deep inside this post “How To Write A Well-Researched Excellent Blog Post?”
Everyday writing, writing which attracts people’s attention, writing which reflects a call to action.
As per the research, it is found that preparing high-quality engaging content is the biggest challenge for around 65% of writers.
Despite years of experience, there are some moments when a writer’s mind goes blank, and can’t write anything.
There are very few chances of such a situation if you have a fixed template and process ready to go. A standard operating process will help you to write quality content in speed.
It takes a lot of experience to set such a system. But once set then everything will be easy and smooth to handle.
So let’s deep dive into
You will learn following
- How to set a clear mindset for writing marvelous content
- An easy trick to generate eye-catching headlines and quality starting
- Bring WOW factor for your readers with attractive visual
- The easy editing methods to convert a normal part of content into a classic gem
The Planning Phase For Your Article
To write quality engaging content, you need to spend enough time on the same. And also require enough clarity before starting a single sentence.
The success of any blog depends on the pre-writing phase. Because in this phase you have to plan the entire content.
The most important thing is you need to recognize the questions your blog post will target and collect the data required to solve them.
Let’s discuss the actual plan
1.Fix the main goal of your article
Your blog post should solve the pain points of your audience, and at the same time support them to take action in achieving their goals.
1.1 Your Main Goal for Writing The Blog Post
For whom you are writing this article.
What is the purpose of writing this article?
What type of action you are expecting from your readers?
What are your plans to achieve with your blog post?
You need to reply to all the above points to decide the flow of your article and the viewpoint from which it concentrates on a specific subject.
If your website is publishing product review blogs then the main goal is to educate people, increase awareness, and motivate them to purchase the product.
1.2 The Solutions Your Blog Post will give
Always be specific about the pain points of your audience. No need to cover various subjects in one single post. Concentrate on key points of your readers and try to reply to them systematically.
We take the example of a catchy title like
“How to start a blog” which covers many points like :
Identify your blogging interest, find a domain name, find hosting, finding a suitable theme, etc. Be to the point and don’t overcrowd your blog. Because if you try to cover every point then it will be quite confusing for the reader.
1.3 Minimum Word Count of Your Blog Post
Various research has shown that content length plays an important role in ranking the article. Around 2000 + words articles have more chances to get more social shares and backlinks.
But always keep in mind that a long article is not the only goal when writing good content.
You need to use words as per requirement and no need to overcrowd your blog post.
2. Select a calm place to increase your creativity
At the time of writing your blog post, you must remove all distractions and have a work-friendly atmosphere.
Quick tips for you
- Set Your Writing schedule: This practice will surely 10x your writing creativity and speed.
- Don’t use social media: Turn off all your notifications.
3. Start using useful tools
You must use the correct tools while writing your article.
There are various content marketing tools you can use.
Grammarly: This is a very helpful tool that checks your mistakes related to grammar, spelling, sentence structure.
Google Docs: This is easy to use as a word processor for writing.
Evernote Web Clipper: Take notes and maintain a journal. Clip whatever you find interesting from the web. Evernote facilitates you to keep data quickly.
CloudApp: This platform screen capture and record desktop for preparing GIFs. Explaining through GIFs is a much better practice rather than explaining all in text.
Canva: This is an awesome tool for preparing good quality visuals for your blog post.
Power Thesaurus: This will guide you with synonyms that are usually used by bloggers.
4.Conduct The Research for better clarity of the Topic
Without research, no one can write good content. So don’t miss this step. Try to explore forums, most recent content, and related studies on the topic.
Start this research from Google to know already published content.
Spend 15 to 20 minutes on top-ranked blogs and you can extend this till the third page of Google search.
During this research, you need to note down some key points.
- The key goal of the writer and the angle applied to reach the same.
- Total word count and depth of the content
- Check the titles and sub-titles of the content
- Check the type of blog post and its format (how-to or listicle etc.)
- Type of visuals used
Also, check the comments of the blog. If there are any pending questions from the audience. From this, we can make extra points for more relevant and detailed blog posts.
Secondly, you can explore BuzzSumo for the most recent articles on the said topic. This gives a clear picture of what type of content will resonate with your readers.
Headlines and formatting are the most crucial factors for driving reader engagement.
Maintaining notes and bookmarking popular articles are the best ways to justify your research work.
You can explore big Facebook Groups and Quora threads for more ideas on your topic.
The main goal of this research is to know the topic in detail and also to understand competition.
At the same time, there is no need to overthink and collect everything about the topic.
5. Do Basic Keyword Research
You can use Ahref for keyword research. It is the most powerful SEO software for keyword research, rank tracking, competitor analysis, and site audits. This tool is basically designed for marketing professionals.
6.Give a simple title to your draft (Select final headline later)
People will only click catchy headlines so no need to hurry in finalizing the same.
Your headline should be powerful enough to grab the audience’s attention else your content will go waste.
Studies show that 80% of the audience only check the headlines and only 20% of the people click the headline to read further.
After finishing the article you can go back to the headline section. Usually, it is good to write 5-7 headlines and then choose the best relevant headline.
Upworthy is one of the famous news sites which is recognized for its catchy headlines.
Quick points to remember while creating headlines
6.1 Clarity: Try to select clear and specific headlines
“How To Make Money”- Bad headline
“11 proven ways to make money through Amazon Affiliate marketing.” – Crystal clear and specific headline
6.2 Emotion: We have to understand that feelings and emotions can create different things. Emotional headlines are very appealing.
“How To Quit Job & Earn More” – Bad Headline
“How To Quit Your 9-to-5, Move To Paradise, and Get Paid To Change Your World? This will make the reader dream.
6.3 Numbers: List blog posts with numbers that are very eye-catchy. They attract more attention and clicks than others.
6.4 Urgency: Headlines that generate urgency are more attractive and will lead to more clicks.
“Join our program to cure Acne scar” – Bad headline.
“Join our Acne scar cure program today & get 50% off” Good headline.
7. Prepare An outline For Your Blog Post to Streamline your thoughts
The goal of an outline is to explain how this article will look after completion.
You can divide the blog into three parts – Pre-writing, Writing middle part, and Post-writing section.
8. Writing part
After all planning, now is the time to write.
This is the stage where you use hours and hours without writing anything. But if you have planned then everything will be smooth.
Just keep on writing and forget about mistakes.
You need to learn – How to control perfectionist inside your mind? This feature of your mind will keep on reminding you to stop writing and think about errors. Just remove this interruption and keep on writing.
Some of the tips you should keep in mind while writing your article.
8.1 Always write short paragraphs
If you divide your content into multiple short paragraphs with sub-headings then it will become reader-friendly content.
Write like you are talking to a single person and not to a huge gathering.
8.2 Hook Readers with your Introduction Paragraph
You get clicks for catchy headlines but to hook your readers you have to write an attractive introduction.
8.3 Start Your Introduction with a Question
Asking questions at the starting of your article will get the reader to start thinking. This will also increase the engagement rate.
Also, this will hook your readers for a long time.
But you also use other tactics at the opening of your blog post.
8.4 Start With A Bold Statement
Write a Bold Statement that will stop readers and motivate them to read further.
8.5 Show comparison
Comparison in the opening will hook the readers. Usually, it is good to write 150-200 words in the introduction.
8.6 Try To Support Your Discussions With Good Case Studies and Quotes
By using different case studies you are adding value to your content.
And also they will be an excellent source to get more backlinks.
Few top sources are Pew Research Institute, Google Search, and Statista.
You can use the following method for search.
“your subject + research”
“subject + statistics”
“subject + survey”
“subject + study”
Further to this, you can use Google Scholar for research papers and case studies on your subject.
8.7 Try to use relevant Images, Screenshots, Infographic and GIFs
Try to add one screenshot or image or GIF to the sub-heading of your article.
You can use CloudApp for animated GIFs and Evernote Web Clipper for screenshots.
The best system is to create suitable infographics and apply them to your content. Venngage is one of the platforms to create relevant infographics.
8.8 Write with Double spacing following images, quotes, and sub-headings
This helps to make neat and clean content and which makes it more comfortable to read the content.
Now is the time to fine-tune your content
Generally, newbies think that your article is ready to publish once you have finished your first draft.
But no need to hurry. Please calm down.
You have to pass your content from the editing phase and make it flawless.
9. Read Your Blog Post Loudly (Start talking to yourself)
Reading loudly will help you to examine your content more closely. With this practice, you will be able to evaluate the value of your content.
This step of the editing phase will enrich your content and will make it reader-friendly.
10. Check that all references and links are sourced
You need to ensure that all images and case studies are properly sourced with the content. This step is important to protect your site from any trouble.
11. Don’t miss to add internal and external links
Internal linking will increase user experience and from the SEO point of view, it will help to send link juice from strong authority pages of your website to the weaker section.
In the same way, add external links to high authority websites wherever required. External links will be harmful to your website if they are from low-quality websites.
As per studies, it is found that linking your content with well-established websites will raise your ranking.
Before publishing your content it is better to check the possibility of adding internal and external links.
12. Check the chance of adding On-Page SEO
Apply keywords in the following pattern
- Use the primary keyword in the title
- Add in the URL
- Add in the sub-headings
- Add different keywords in 1 or 2 sub-headings
- Add relevant keywords in 1 or 2 sub-headings
- Add different keywords in the entire blog post
- Add in the conclusion part. But not for every article
- Apply keywords to the image Alt text
Make a short meta description that attracts readers’ attention and increase more clicks. It has no connection with search ranking.
If you feel you are unable to write quality content then you need to go through this article at least two or three times and then start planning accordingly.
It is the time to take action and that is possible only after reading the blog post “How To Write A Well-Researched Excellent Blog Post?”.